Social media tips for individuals

How can I improve my personal social media presence?

Complete Your Social Profiles

Include Links to Your Work Samples

Use LinkedIn’s Recommendations

Add Social Links to Your Email Signatures

Seek Relationships, Not Just Followers

Focus on Helping Over Selling

Piggyback on What’s Trending

Keep consistency

Use more video rather than text

Create & Curate Engaging Content

Join relavant groups

Study Influencers

Use hashtags

Use QnA to interact with your audience

Grow an Email list

Speak at Conferences

What are five social media etiquettes?

What are the three tips for social networking?

What is the proper etiquette in social media?


Creating a personal brand on social media isn’t easy. It requires a lot of thought and research to do successfully. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Think long-term and remember to take note of what’s working and not working and adjust as necessary. Social media are here to stay. They are changing the way we do business and how leaders are perceived, from the shop floor to the C-suite. And they give leaders a new, low-cost tool for personal branding, engaging in conversations with stakeholders, and learning from new sources. By looking closely at your goals as a person and a professional, your target audience, and your resources, you can choose the platform that’s right for you and head off any risks.

By combining all the key points from your social networks into one place, you’ll create an in-depth online portfolio—and altogether, you’ll have a more professional social presence.

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